Rich media ads, when done well, will definitely help you stand out from most static ads out there.
Read MoreFlash Display Ads That Got Results
Display Ads
Using Display Ads During the Holiday is a Great Time to do an In-Store Promotion
Christmas is right around the corner and Spartan Stores needed some Holiday display ads promoting Gift cards and their reward program called yes Rewards.
Read MoreRefreshing Free Water Promotion Helps Brings in the Local Community of Clare, Michigan
Evolving Creativity was asked to develop display ads to help increase foot traffic at the Valu Land located in Clare, Michigan.
Read MorePromote American Heart Month with a Healthy Product Online
February was American Heart Month. Spartan Stores's D&W Fresh Market released a Michigan campaign to inform customers they now had in stock Bell Plantation's PB2 Powdered Peanut Butter.
For the month of February 2013 Spartan Stores worked out a deal to offer this remarkable product at a dollar off the regular retail price, all month long. To promote this new and exciting product available at D&W Fresh Market decided to run ROS[Run of Site] ads on WOODTV.com, a local TV news website, for the entire month.
Spartan Stores also purchased from WOODTV.com a "Homepage TakeOver" for February 12, 2013.
Evolving Creativity job was to create all the display ads[Flash and Static] and wallpaper backgrounds for this promotion using the specifications provided by WOODTV.com’s sales team. Evolving Creativity traffic the display ads using Spartan Store’s DoubleClick for Advertisers (DFA). DFA provided statistical data of the campaign.
“Looks great. I appreciate everyone’s commitment in bringing to life our Health & Wellness strategy!”
Contact Johnny B at Evolving Creativity LLC when you need professional rich media, flash, HTML5, or static display ads for your next campaign. Call 616.308.9739 or email at evolvingcreativity@gmail.com
Homepage TakeOver Performance
Campaign Name: PB2 - Healthy Heart
Display Ad Distribution: WOODTV.com
Homepage TakeOver Impressions: 833,819
Homepage TakeOver Clicks: 216
Homepage TakeOver Click Through Rate (CTR): .02%
Best Performance Ad Size: 300x250 - located at the top and middle of the website
Worst Performance Ad Size: 728x90 - located at the bottom of the homepage